WT Café franchise owners aggressively penetrate all local market opportunities to generate revenue. The best way to build any business is to gain competitors’ customers. As a WT Café franchise owner, you must be motivated to acquire new client locations every day in order to build the business. With a base of satisfied, loyal customers, you can build a sustainable business that will continue to grow and expand with consumer demand.
You are a candidate for a WT Café franchise if you are a highly motivated, sales-oriented individual who is driven to build a multi-million dollar business by leading a management team to the successful achievement of your business goals. Working ON the business not IN the business affords you the opportunity to have work-life balance. With a Monday through Friday food delivery operation and employees to handle customer service activities, your nights and weekends are free to spend as you please. Owning a WT Café franchise means you can build a business AND have a life!
As a Franchise Owner, you are the Owner/Operator and General Manager. In this role, you and only you have ultimate responsibility for the success of your business. Your focus is to quickly build a high growth business by setting business direction and strategy, leading and coaching your team to achieve your goals.
As the hands-on WT Café General Manager and Franchise Owner, you are ultimately responsible for the success of your business, so it is critical that you are able to motivate and lead a team to achieve your goals. You will start by hiring a management team who assumes responsibility for the following key functional areas so you can work ON your business, not IN it.
Market Manager (immediate hire)
The Market Manager is responsible for prospecting, managing client locations and providing outstanding customer service. This means he/she will conduct market research for your territory, maintain an active local presence for the brand, and generally help you penetrate the market by spreading the word about WT Café.
Your Market Manager is the face of your franchise, so he/she will need to attend conferences, update social media, send marketing emails, organize market blitz campaigns, set up prospect meetings and write proposals, coordinate sales presentations and kick-off events, and maximize revenue at your existing accounts. Additionally, the Market Manager is responsible for keeping track of marketing inventory, securing client location agreements, staying on top of deadlines, and managing customer satisfaction from initial on-boarding to quarterly meetings.
(hired before launch)
The Kitchen Manager is responsible for managing food production in an efficient, minimum waste, and high quality kitchen operation. As a Franchise Owner, you must hold the Kitchen Manager accountable for running food production and managing the kitchen team while you work ON the business.
Your Kitchen Manager is responsible for all aspects of kitchen production, including inventory, menus, staying on top of orders, following recipes, and keeping the kitchen clean. It is critical for him/her to also keep the kitchen team focused on quality, consistency, and accuracy so that every customer has a consistently amazing and positive experience with our brand.
(hired at $1M in Revenue)
The Distribution Manager is responsible for managing food distribution at all client locations, overseeing the delivery operation, and for scheduling and managing all onsite service teams. He/she will ensure food safety compliance standards are met at all onsite locations. He/she will manage inventory of the distribution area and all onsite locations, execute on delivery and distribution reports, and manage the delivery and distribution teams in order to meet business goals, including the KPIs for labor costs.
Your Distribution Manager will manage all commissary orders from onsite locations, ensuring the right product is at the right onsite location in time for food service and managing food costs. Additionally, he/she plays a leadership role in managing onsite school relations to maximize client satisfaction.
Your advisory team serves a critical role in your journey as a business owner. Your advisors are outside professional consultants and consist of: a bookkeeper, an accountant, banker, and a business attorney. As an independent owner and operator, you will need to seek advice, counsel, and expertise from these advisors every step of the way. WT Café will provide you with a template for building your business, but many laws and regulations differ by state, city, and county and it is imperative you have a local legal, accounting, and banking team to assist you in building your WT Café business.
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